How Cape-able is your Marketing Automation?

Cape (https://www.bycape.io/) is the latest entrant into the marketing automation category. Founded in the Netherlands, Cape cut its teeth in Europe with clients like KLM, ALDI, Just Eat, Migros, and many more. A challenge shared by all of its clients is somewhat unique to the European Market: the challenge of centralized marketing with localization across multiple languages, legal parameters and other localization requirements.  Cape provides the platform for centralized strategic and creative development, team collaboration, translation, with market-by-market execution across hundreds, if not thousands, of campaigns, assets and digital deliverables.

While North America's localization challenges are not quite at the same level as Europe, there is still often the need for translation or transcreation into Spanish, and often even reflecting the unique local dialects such as Cuban Spanish in Florida vs Mexican Spanish in California, for instance.  Furthermore, highly regulated categories like cannabinoids, alcoholic beverages, some insurance etc. can require a high degree of local or state-level adaptation. Even where this is not a problem, categories like retail, QSR, and other franchise-based business models often have an almost infinite number of required adaptations to marketing messages.  And for all of these, Cape can be the solution.

There is a fairly extensive set-up period and process whereby Cape works with the brand to set up all of the core assets, rules systems, brand guidelines and, ultimately, a set of templates.  All of this is handled by a workflow system that allows for collaboration between all of the required stakeholders.  Once that set up is complete, the Cape system allows for huge time and resource savings by making adaptation a simple process even for non-designers.

Once created marketing assets can then be quickly distributed across an extensive variety of digital ad platforms.

Once the campaign is in market, Cape continues to manage the process through tracking and measurement, with users provided with a custom dashboard to see the entire marketing plan and the real-time results

So what kind of business is Cape ideal for? Aside from some of the category specifics mentioned above, Cape seems ideally positioned for business that are large enough to have complex, $ multi-million advertising campaigns, but perhaps not large enough to retain multiple agencies to manage the process. 

If you are looking to make your marketing more efficient, adaptable, and fast, Cape might be the answer. Feel free to shoot me a note to learn more.