Omnilogos

In this post we continue down the AI rabbit hole with logo design. As the recent founder of a new business, this was of particular interest.  Up until recently, the options for entrepreneurs was to design something themselves (I did this with a bit of very rudimentary Powerpoint work!) or find a designer friend and pay them a fee to come up with some concepts and execute a logo design.

Fast forward to looka.com and its AI-driven logo concepting and delivery system. In the free version I provided the name of the company (I actually used "Marketing Solutions" as a tagline to break up the design and emphasize "OMNI").  The system then asked for the business type (Marketing Consulting), a color preference (blue), and then some interesting words to represent a library of symbols or icons.

Last of all, the system offers you a collection of previously created and in-market logos from which you pick your favorite -- a a smart way to get a sense of style preference, logo orientation etc. Then simply have the AI generate logos! Immediately I had a couple of dozen potentials candidates. Here are a few example screens:

I chose the upper right logo of those shown above. To experiment with customization I decided to do a little personalization. For those of us who wear glasses, the glasses themselves become the most memorable feature of our visual "brand" so I thought I'd take a look at a version using an eye-glasses icon:

Hmmm....not so much. Back to the original. Here's where it gets interesting.  Having selected a logo I liked, Looka then starts to show me what the world might look like with my logo everywhere: my phone, business cards, stationery, social media and more. 

In terms of how to then use the logo you've created, the system allows you to cut and paste, do screenshots etc.  But the payed levels allow a single non-transparent hi rez downloadable logo for $20, a set of logos for $65, or a set of fully branded assets for $96/year.  Higher levels offer website design support etc.

Well, you be the judge.  As a one-employee-so-far consultancy, do I need the more sophisticated logo and brand assets or will my PPT version do for now?