Marketing Next

Pet Project

Written by Nick Jones | Jul 25, 2023 3:00:00 PM

This week's test is a little more frivolous, and is really just another take on the various MidJourney and Avatar generation tools. But AI Pet Photos (https://aipetphotos.com/) focuses on our furry friends. Having completed the test, I am prepared to make a bold prediction: the year will not be out before a pet food brand has used this service as a promotional offer.

Much like with neural.love that I reviewed recently, AI Pet Photos requires the user to upload a minimum of 25 images of your four-legged friend, ideally in various poses and from different angles, including full body and close-ups.  All for the AI to "learn" your pet's likeness.

Having already used the kids for my blog, my subject this time is our beloved Beignet ("Benny"). 25+ images was an easy ask given that we collectively take more pictures of Benny than we do of each other!:

For $9.99 you get 21 characters in two different poses, 42 images in total.  I'd say 75% of the results were not a great likeness which is odd given that facial recognition in pets should surely be lower than with people. But we do know our pets. The tendency was to make Benny a little too bulldog-like, and the AI had a particularly hard time getting the ears right. This may be to do with the fact that, unlike with human faces, dogs' ears can move and form quite dramatically different shapes from pointed up to flopping down.  Anyway, here are a few of the resulting hero shots:

Definitely a great value-added offer for the burgeoning pet industry. If you'd like to try it yourself, PETS15 code will get you a 15% discount.